This article was written by Jaime Faulkner at TTI Success Insights, a proud partner of Elevate BDG. Jaime believes authenticity and storytelling are the keys to successful marketing. As a graduate from the Hugh Downs School of Human Communication, she loves finding and connecting narratives. When she’s not at work, she’s psychoanalyzing contestants on The Bachelor, painting, listening to podcasts, or playing tabletop RPGs.